Privacy Policy

This Privacy Policy applies to information we collect:

• when you visit the Site;
• when you create an account;
• when you sign in using Google or another third-party login provider we may support;
• when you submit reviews, ratings, comments, photos, swatches, forum posts, or other content;
• when you contact us;
• when you subscribe to emails or updates;
• when you interact with features, cookies, analytics, advertising or attribution technologies, or third-party integrations connected to the Site.

This Privacy Policy does not apply to third-party websites, retailers, brands, affiliate partners, social platforms, or services that we do not control, even if they are linked on the Site.

A. Information you provide directly

You may provide us with information such as:

• your name or username;
• email address;
• password or login credentials;
• profile information, including profile photo, bio, beauty preferences, skin type, skin tone, undertone, shade references, or similar optional profile details;
• reviews, ratings, comments, forum posts, messages, uploads, photos, swatches, and other content you choose to submit;
• communications you send to us, including support requests and feedback;
• newsletter or marketing preferences;
• any other information you choose to provide.

B. Information collected automatically

When you use the Site, we may automatically collect certain technical and usage information, such as:

• IP address;
• browser type and version;
• device type and operating system;
• referring website or source;
• pages viewed and features used;
• date and time of access;
• approximate location derived from IP address;
• log data, diagnostics, crash reports, and performance information;
• cookie IDs, device identifiers, and similar online identifiers.

C. Information from third parties

We may receive information from third parties, such as:

• authentication providers, including Google, if you choose to sign in using a third-party login;
• analytics providers, including Google Analytics;
• advertising, attribution, affiliate, remarketing, or measurement partners;
• social media platforms if you interact with our content there;
• service providers that help us operate the Site.

We may use personal information to:

• provide, operate, maintain, and improve the Site;
• create and manage user accounts;
• authenticate users and enable sign-in functionality, including Google login;
• publish and display reviews, comments, uploads, and other user-submitted content;
• personalise your experience;
• understand how people use the Site;
• moderate content and enforce our Terms;
• detect spam, fraud, abuse, manipulation, or security issues;
• communicate with you about your account, submissions, support requests, updates, or changes to the Site;
• send newsletters, marketing emails, or promotional messages, where permitted;
• measure traffic, engagement, performance, and campaign effectiveness;
• support affiliate link tracking, conversion measurement, attribution, and advertising analytics;
• develop, test, improve, and train site features, recommendation tools, search tools, moderation systems, and AI-related systems;
• comply with legal obligations and protect our rights.

Some parts of the Site are designed to be public or visible to other users.

If you post a review, comment, forum post, photo, swatch, rating, or similar content, that content may be visible to others and may appear on profile pages, product pages, feeds, search results, or community areas of the Site.

Please do not post sensitive personal information or anything you do not want others to see, copy, or discuss.

We and our service providers may use cookies, pixels, tags, local storage, log files, SDKs, and similar technologies to:

• keep you signed in;
• remember preferences;
• analyse traffic and site performance;
• understand usage patterns;
• prevent fraud and abuse;
• measure campaign, affiliate, and referral performance;
• improve content and features;
• support advertising, attribution, remarketing, or conversion tracking.

For example, we may use tools such as Google Analytics and other analytics, advertising, attribution, or remarketing technologies provided by third parties from time to time.

You can usually control cookies through your browser settings. Disabling cookies may affect some parts of the Site.

Do Not Track

Some browsers offer a "Do Not Track" ("DNT") setting. At this time, makeupintel.com does not respond to DNT browser signals in a uniform way.

Third parties, such as analytics, advertising, attribution, or affiliate partners, may also collect information about your online activities over time and across different websites or services, subject to their own privacy practices.

We may share information:

• with service providers and contractors who help us host, secure, analyse, maintain, or operate the Site;
• with authentication, analytics, email, customer support, moderation, infrastructure, storage, and security providers;
• with advertising, affiliate, attribution, remarketing, or measurement partners, where relevant;
• with other users or the public when you choose to post public content;
• with professional advisers, auditors, insurers, or legal counsel;
• when required by law, subpoena, court order, or legal process;
• when we believe disclosure is necessary to protect our rights, users, the public, or the integrity of the Site;
• in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

We may also share information that has been aggregated or de-identified in a way that does not reasonably identify you.

Some links on the Site may be affiliate links. This means we may earn a commission if you click through or make a purchase.

If you click a third-party link or buy from a third-party retailer, brand, or marketplace, your interaction is governed by that third party's privacy policy and terms, not ours. We are not responsible for the privacy or data practices of third-party websites or services.

We may use information, including user-submitted content, to develop, train, test, improve, and operate search, ranking, moderation, personalisation, recommendation, tagging, matching, anti-spam, anti-fraud, and other product or AI-related systems.

Where appropriate, we may also use aggregated, de-identified, or transformed data for analytics, research, and product development.

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the Site and its features;
• maintain accounts and user content;
• comply with legal obligations;
• resolve disputes;
• enforce our agreements;
• protect the security and integrity of the Site.

Retention periods may vary depending on the type of information and the reason we hold it.

If you delete content or close your account, some information may remain in backups, logs, archives, fraud-prevention systems, or where required by law.

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information.

However, no website, platform, storage system, or internet transmission is completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been compromised.

Depending on how you use the Site, you may be able to:

• access, update, or delete parts of your account information;
• edit or delete content you have posted;
• unsubscribe from marketing emails by using the unsubscribe link in the email;
• manage cookies through your browser or device settings;
• choose whether to use Google login or another supported sign-in method;
• contact us to request deletion or correction of certain information.

Depending on where you live and subject to applicable law, you may have privacy rights relating to your personal information.

For example, California residents may have rights under the CCPA, for covered businesses, including rights to know, access, delete, correct, and opt out of certain data practices, as well as the right not to be discriminated against for exercising those rights.

If applicable law gives you the right to access, correct, delete, or opt out of certain data practices, you may contact us using the details below.

California-Specific Notice

If the CCPA applies to us, California residents may request:

• the categories and specific pieces of personal information we have collected about them;
• the categories of sources of that information;
• the business or commercial purposes for collecting, using, disclosing, selling, or sharing that information;
• the categories of third parties to whom we disclose that information;
• deletion of personal information, subject to exceptions;
• correction of inaccurate personal information;
• information about whether we sell or share personal information;
• limitation of the use or disclosure of sensitive personal information, where applicable.

To submit a privacy request, contact us at: hello [at] makeupintel.com

Sale / Sharing Notice

We do not sell personal information for money. However, some cookie-based analytics, advertising, attribution, affiliate, or similar technologies may be considered "sharing" or a "sale" under certain US privacy laws, depending on how they are implemented.

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without any consent required by applicable law.

If we learn that we have collected personal information from a child under 13 in a manner that requires parental consent and we did not obtain that consent, we will take steps to delete that information.

If you believe a child under 13 has provided personal information to us, please contact us. COPPA applies to operators of websites directed to children under 13 and to operators with actual knowledge they are collecting personal information online from children under 13.

The Site may be operated from or use service providers located in the United States or other countries.

If you access the Site from outside the United States, your information may be transferred to, stored in, and processed in countries that may not have the same data protection laws as your home jurisdiction.

By using the Site, you understand that your information may be transferred and processed as described in this Privacy Policy.

We may update this Privacy Policy from time to time. When we do, we will post the revised version here and update the "Last updated" date at the top of this page.

Your continued use of the Site after an updated Privacy Policy is posted means the updated Privacy Policy will apply going forward.