Rosa M
Combination · Medium · Self-purchased
The tacky texture puts people off — don't let it, it genuinely works

e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Formula flags
Best for
Formula analysis is a rule-based estimate, not dermatological advice. Individual reactions vary. Always patch test new products.
Formula overview
This water-lightweight primer is enriched with niacinamide and hyaluronic acid to support skin hydration, while herbal extracts (rosemary, melissa, peppermint) and a silica-based polymer create a smooth base for makeup application. Vitamin C derivative adds antioxidant benefits.
Compatibility
Contains menthol, which provides a cooling sensation; may not suit extremely sensitive or reactive skin.

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Rosa M
Combination · Medium · Self-purchased
The tacky texture puts people off — don't let it, it genuinely works
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This primer feels strange the first time you use it — very grippy, slightly unusual on skin — but that's exactly why it works. I apply a light layer, wait two minutes, and whatever foundation goes on top just grips and stays. On my combination skin this meaningfully extends my Double Wear without adding any extra product weight. The warning: don't apply too much, it can pill slightly under thicker formulas. A thin, even layer is all you need. Also works beautifully under lighter BB creams if you want a more natural look. Very affordable for what it delivers — I've converted my sister and two friends to this. The only thing that could make it better is a pump dispenser.