Foundation
What The Foundation
What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration. *Non-comedogenic. Due to the unique formula, some shifting may occur in transit.
Product profile
FormulaLiquid
Finish
MatteRadiant
Coverage
SheerFull
Base profile
Water-basedOften marketed as lightweight / hydratinghigh confidence
Formula flags
✓ Fragrance✕ Drying alcohol
Best for
NormalCombinationDry
Ingredient analysis
Formula analysis is a rule-based estimate, not dermatological advice. Individual reactions vary. Always patch test new products.
Formula overview
This lightweight water-based foundation balances coverage with comfort, using jojoba and olive oils for hydration alongside silica and mica for a smooth finish. Sodium hyaluronate helps skin feel plump, while Vitamin E and botanical oils support the complexion.
Compatibility
Contains fragrance oils (geranium, ginger, citrus) including linalool and limonene which may not suit very sensitive skin.
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