RISE Lifting + Lengthening Mascara

The Milk Makeup RISE Lifting + Lengthening Mascara is an award-winning, 93 percent natural formula designed to weightlessly lift, lengthen, and curl lashes for a high-impact yet natural look. Infused with a powerful blend of four vegan waxes and nourishing monoi oil, this lash-loving mascara envelops every hair from root to tip to provide gravity-defying volume without the weight. The unique curved brush with wavy bristles ensures a clump-free application that mimics the effect of a professional lash lift, leaving your fringe soft, feathery, and perfectly defined.1. This vegan formula provides immediate lift and visible length while conditioning lashes with marigold extract and monoi oil. 2. The texture is lightweight and flexible, delivering a soft, feathery finish that stays in place without feeling stiff or brittle. 3. This ophthalmologist-tested mascara is suitable for all lash types and is safe for sensitive eyes and contact lens wearers.

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Product profile

Base profile

Water-basedOften marketed as lightweight / hydratinghigh confidence

Formula flags

✓ Fragrance✕ Drying alcohol

Ingredient analysis

Formula analysis is a rule-based estimate, not dermatological advice. Individual reactions vary. Always patch test new products.

Formula tags

Fragrance presentContains fatty alcoholsParaben-freeOil-rich

Formula overview

This water-based formula will likely feel lightweight and breathable on the lashes. It contains sunflower seed wax for structure and glycerin, a humectant that helps retain moisture. A rich blend of botanical oils and butters — including mango seed butter, coconut oil, and passionfruit seed oil — helps nourish and condition the lashes.

Compatibility

This water-based formula is well-suited for those with dry or brittle lashes seeking a nourishing blend of waxes and botanical oils. However, the presence of multiple plant-based extracts and benzyl alcohol may be sensitizing for individuals with highly reactive skin or sensitive eyes.

Potential concerns